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  • Charleston SEO: Food For Thought

    As Ranking Carolina continues to be on the forefront of Charleston SEO solutions, it is important to remember some simple basics in everyday business interactions. While results come first, if you cannot properly communicate and articulate the ability to show or get results – then trouble may be around the corner.

    Workplace Positivity by Dr. Maria Gottschalk

    Do you derive happiness from your every day work life? Do you embrace the smaller successes – or do you find that you push yourself harder and harder to achieve more and more – without ever feeling a sense of accomplishment? A subtle under current of negativity can not only prove destructive to your psyche – it can affect your ability to energize yourself in the quest to reach your full potential. We know that to achieve valued business outcomes we require an engaged and happy workforce – but how do we combat the lurking levels of frustration that can exist there? One theory posed to increase our “happiness quotient”, examines the internal “lens” through which we view our work life experiences and how we build resiliencyto deal with negative events.

    In “The Happy Secret to Better Work” (Scroll down to view the TED Talk), Shaun Achor explains how the tenets of positive psychology can help us capture greater levels of workplace happiness – helping us to “flourish”. It is an interesting movement – which proposes that we should not only study what makes us psychologically unhealthy – we should examine what drives us to become healthier and happier, as well. With its roots in the works of humanistic psychology, and championed by preeminent psychologist Dr. Martin Seligman, positive psychology theorizes that we have the power to re-frame our life experiences to help us become more positive and productive. (also see the works of Dr. Barbara Fredrickson and Dr. Sonja Lyubomirsky)

    How we “digest” our life experiences, both negative and positive, can be instrumental in influencing levels of happiness. As Achor explains, reported happiness can not always be fully explained by life events themselves – it is how we view those life events that proves instrumental. Many of us have a tendency to become focused upon negative information and events (possibly an evolutionary necessity). As a result, we may under-represent our successes and fail to draw energy from them. On some level, we give up our power to be happy – by resting its fate entirely in the external world – when in fact, our “internal script” can be quite influential. Shorter-lived emotions can contribute to a broader “affect”, or tendency to feel either positive or negative.

    Interestingly, how we traditionally seek happiness at work, may not align with how our brains function. We usually seek success in order to find happiness. But in actuality, this process should be reversed – we should seek happiness first, then success will more likely follow. The reason? Happiness increases the release of dopamine within the brain – which can activate our learning centers – helping us to absorb the information around us. We learn more and work more intelligently, bringing us closer to realize our potential.

    Achor explains that we must be mindful not to “move the goal post” for happiness farther and farther off in the distance after each work life accomplishment (this is so common). As he aptly explains, “Don’t push happiness beyond the cognitive horizon”. While it is unrealistic to assume that we might never experience disappointments and negative feelings, a more positive outlook can help us move through these experiences.

    Feelings of happiness can be subtly increased through a process of behavioral and cognitive changes, including recognizing your own successes, journaling, nurturing gratitude, exercise, meditation and random acts of kindness. Through these activities, we can possibly begin to process our lives as more positive, building resiliency and finding success.

    Here are few ideas:

    • Be mindful of the present. We can develop a tendency to pay more attention to negative past events. As a result, we might overlook the opportunities to feel positive in the present moment.
    • Celebrate small successes. Try not to ignore or downplay the smaller steps that lead to larger accomplishments (as these larger events may be few and far between). Pause and reflect on these moments, no matter how small.
    • Play to our strengths. Finding a career, or a role, that emphasizes what we are good at can greatly increase feelings of positivity. We can often make adjustments to our work lives to accommodate this end – so ponder this.
    • Recognize performance. If you manage others – try not to miss opportunities to reward excellence. Develop a habit of reaching out to validate accomplishments on a regular basis.
    • Show gratitude. Don’t be stingy with “thanks-yous” and compliments in the workplace. Let others know you appreciate their contribution to your work life – and build on this positive energy whenever possible.

    What do you think? Do we focus to heavily on negative events and emotions? Have you applied the tenets of positive psychology to your work life?

    1/18/13 – Stop Guessing w/ SEO!

    We all have our opinions as to what is being searched each day, week and month online via the major search engines. Luckily for all of us and our organizations, we have the ability to actually see which search terms make the most sense for our respected companies concerning the only thing the matters when weighing marketing of any sort – RETURN!

    As each year passes by the SEO industry continues to up it’s game in the areas of content, analytics and practices we all need to implement in order to see the best return for our organizations. So the vital question must be asked, why in the world do business owners still guess as to which keyword search terms they should be targeting? More importantly, why do SEO companies agree?

    We’ve heard it all too many times, “People are going to Google this, and others will Google that”. How do you know? Is it because that is what you would search for? The beauty of ethical organic SEO today is that we no longer need to guess. From expensive software to Google themselves, there are a number of ethical avenues we must take in order to gain intelligent visibility. We forget how well we know our own industries, and simply do not consider what our ideal demogrpahic is searching for.

    At Ranking Carolina, we dig up the facts and educate first. We believe each business we partner with must be able to weigh their potential for return based on concrete numbers verses assumptions of what indidivuals “think”.  The intelligence is at our fingertips, so let’s embrace it and get you an efficient online brand that speaks to an audience we know is in the market for your products or services.

    - The Ranking Carolina Team

    Be Careful What You Copy – Uniqueness Is Key

    For one reason or another, historically, when we market ourselves online we find it acceptable to mimic what our competitors have already done. When we get dressed in the morning, decide on a company vehicle purchase or design our newly acquired office – do we mimic our competitors? For the most part, the answer is NO! We profess our firm uniqueness, individuality and ability to solve or approach our industry in a light which has not been seen in the market before.

    At Ranking Carolina, creating a unique online brand has been at the forefront of what we do for our clients since 2007. While it may take more of an investment up front, it is far more beneficial than simply being another face in the online crowd. Fast forward to August, 2012 – it has never been more important to be unique and relevant online.

    Google has recently announced their latest ranking algorithm that demotes websites which harbor pirated content, allowing all businesses to copyright material published online and take the necessary legal measures if plagiarized. The days of duplicate content really are coming to an end, and the repercussions are going to be a lot more severe than losing top page position. If accused of plagiarism and Google is notified via a valid removal notice, your online marketing efforts can potentially be completely squandered. It is not only your website which gets tagged, but your entire business. Good luck getting any placement again if this takes place. For more information on this topic, please see:

    We applaud you for being unique, individual and relevant online and thank you for choosing Ranking Carolina. We will continue to work hand in hand with you in order to help preserve your online authority status.

    - The Ranking Carolina Team

    Maintaining Organic SEO – Why?

    At Ranking Carolina, we believe that all of the Google Panda and Penguin updates have played well for our partners and white hat SEO approach. To add, we also believe there has been one consistent element in sound organic SEO – relevant content, and it is not going anywhere. Over the past number of months as we all know, there has been some significant increases and decreases in top page position for competitive and intelligent search terms due to the recent algorithm updates. What does this mean for your business?

    YOUR BOTTOM LINE – Why invest in monthly SEO management?

    1) Competitive landscapes change, as more and more of your competitors are investing in SEO tackling the same niche(s) as your business or firm.

    2) Google Panda and Penguin updates favor websites with unique, relevant and original content (fresh content monthly, on and off page).

    3) Continual backlinks and relevant social media posts linking to your website has become more important to algorithms.

    In order to stay on the top page, where 89% of click throughs are taking place, these elements must be in order for your company.

    This post provided by Ranking Carolina is inspired from the following article. For the original article, please click the link below: