For one reason or another, historically, when we market ourselves online we find it acceptable to mimic what our competitors have already done. When we get dressed in the morning, decide on a company vehicle purchase or design our newly acquired office – do we mimic our competitors? For the most part, the answer is NO! We profess our firm uniqueness, individuality and ability to solve or approach our industry in a light which has not been seen in the market before.
At Ranking Carolina, creating a unique online brand has been at the forefront of what we do for our clients since 2007. While it may take more of an investment up front, it is far more beneficial than simply being another face in the online crowd. Fast forward to August, 2012 – it has never been more important to be unique and relevant online.
Google has recently announced their latest ranking algorithm that demotes websites which harbor pirated content, allowing all businesses to copyright material published online and take the necessary legal measures if plagiarized. The days of duplicate content really are coming to an end, and the repercussions are going to be a lot more severe than losing top page position. If accused of plagiarism and Google is notified via a valid removal notice, your online marketing efforts can potentially be completely squandered. It is not only your website which gets tagged, but your entire business. Good luck getting any placement again if this takes place. For more information on this topic, please see:
We applaud you for being unique, individual and relevant online and thank you for choosing Ranking Carolina. We will continue to work hand in hand with you in order to help preserve your online authority status.
- The Ranking Carolina Team