Here's the deal: if your site looks like every other website out there, how are you going to stand out and grab the attention of potential customers, while at the same time, keep existing clients? At Ranking Carolina, we know how important it is to grab people's attention visually and keep them on your website. You can drive all the traffic in the world to a website, but if the presentation is deficient, browsers will bounce on to another site until they find something they like. Herein lies the power of a custom web design built by Ranking Carolina. We want you to stand out, not blend in. We want your business to impress, not disappoint. We want your site to be convenient, not a hassle for people to navigate.
Being cross-device and cross-browser friendly is becoming increasingly more important. Having a website that is viewable and usable on more than just a desktop computer will continue to grow as more people use mobile devices for business. Please view our work to see the synergy we create for our partners amongst smart phones, tablets and desktop browsers.
We are in an era where smart phones are evolving and growing in use. It is time for your business to catch up as 89% of smart phone users use their device on a daily basis. If your website isn't optimized for mobile you're ultimately losing sales. Mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn't optimized for mobile devices. To add, 81% of smart phone owners use their device to search online for products and services.
When people are looking for your business via smart phones, you must provide them an easy-to-use experience, or they could be lost. It's amazing how so many websites are still not optimized for a mobile experience. Considering how important a website can be for any small business it seems only natural to take the next step to ensure a website is mobile-friendly.
Here are five reasons small businesses must have a mobile-optimized and responsive website:
Mobile users have different objectives than desktop users and this typically means they want information in quick, easily digestible bites. Customers report that their mobile purchases are often impulse buys and some statistics show that mobile users spend more money per purchase than customers do on desktop websites.
This underscores the importance of optimizing your mobile experience to match a visitor's needs and behaviors in the context of how they will most likely be browsing your website. By making the path to purchase or enquiry simple and intuitive you'll align more precisely with mobile users who need information rapidly to make decisions on the fly.
With one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions. Multiple sources report that smartphone users are engaging with mobile websites and apps while watching TV, commuting to work, and simultaneously while using a computer.
As Google made clear with last year's Hummingbird update, the future of search is mobile and websites that aren't usable on handheld devices will see their search rank suffer for it.
People like your brand more when you offer a satisfying mobile experience and they're more likely to return to your website later on a desktop computer. 90 percent of people report moving between devices, or "multi-screening", to accomplish a task. When your website's mobile experience is optimized for functionality and consistency, it fosters trust and affinity with users.
On the other hand, if your mobile website is difficult to navigate, customers are more likely to go to the competition than to visit you on a desktop computer. If you can't provide what they need, when they need it, you will have lost the opportunity for the sale and risk losing a customer permanently to a competitor.
Desktop websites in mobile browsers are ineffective at converting visitors into buyers. Calls to action (CTAs) are often obscured, links are difficult to click and contact pages are buried in awkward menus. Mobile shoppers have little patience for an unwieldy website and one-third of them will leave a transaction if the site isn't optimized for mobile.
To make the most of mobile, CTAs should be clear and easy to click and contact information should be one of the first things visitors see. 80 percent of shoppers admit that mobile purchases are impulse-driven and that they're more likely to purchase from and interact with a brand that offers an engaging mobile experience.
Content that looks great on a desktop might be unreadable on a mobile device. Visitors won't stay on your site if they have to pinch and zoom or squint at illegible type, or worse yet, if it runs flash or anything that requires add-ons to display in a browser. If your website isn't optimized professionally for mobile your bounce rate on mobile devices is going to be extremely high. By providing mobile visitors with an appropriate and intuitive user-experience, you will engage visitors longer and drive more of them to purchase or inquire.
Ranking Carolina understands the importance of being mobile-friendly. Cut down the time and eliminate the frustration a potential customer feels when he or she fumbles around on your full-sized website looking for vital information. No more jumbled graphics, pinching and zooming in and out on smart phones to try and figure out what's going on regarding a site and its information. Give us holler to start talking about how we can help create a great mobile experience for your online brand.