We know that 85% of click-throughs take place in the natural/organic listings of search engine results. With that said, we do not recommend ignoring the other 15% of browsers who do click on paid listings. The most successful paid search campaigns run in complete harmony with organic SEO strategies. It is important to have an online advertising campaign run hand in hand with an intelligent organic SEO strategy to get qualified customers through the door for your business. At Ranking Carolina, we implement and manage paid search campaigns that supplement your custom online brand.
Being relevant means being relatable. It means being where your customers are. Activity in social media channels helps to grow your online brand through sharing relevant and timely updates that current and potential customers resonate with. As social media channels continue to grow in popularity, it is important your business embraces these channels by integrating them into your online brand portfolio.
At Ranking Carolina, the social media strategies we implement include: designing social media graphics to be in complete synergy with your website, integrating social media platforms into your website and putting together paid/boosted post campaigns that run in synergy with organic SEO and paid search campaigns. Augmenting search strategies with social media strategies allows your business to have the best of both worlds by creating more opportunities to brand your organization with integrated and consistent messaging.