THE CAROLINA GIRL
CASE STUDY


As a wedding venue in Charleston with a majority of research coming from out of state, position on the top page was key when we first started working with The Carolina Girl. In addition to being visible for wedding venue searches, The Carolina Girl also needed to be on the top page for party and event searches. With an abundance of competition and consistent searches taking place each month, Ranking Carolina implemented a multi-faceted organic SEO plan in order for The Carolina Girl to truly capture a qualified audience and show off their unique wedding and event venue. Before Ranking Carolina, The Carolina girl was unhappy with their current SEO firm and was nowhere in the top 5 pages for intelligent and qualified traffic-driving searches. Since our initial organic SEO implementation in 2009, we have seen an increase in traffic from 400 visits a month to consistent 1,100 visits a month, and a number of top page placements. In addition, The Carolina Girl was generating 2-5 leads per month coming through the website via contact forms. We are happy to now see 5-10 qualified leads through the website week after week!

PROJECT HIGHLIGHTS

12

Page One Results
On Google

929

Unique Visitors
Monthly Average

416

Wedding Venue Related Keyword Searches
Per Month Average

71%

Of Monthly Users
Are New Visitors

600

Mobile Visits
Per Month Average

32%

Of Traffic
From Organic Searches

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